Fresh Approach To Online Deals

Macarthur, NSW August 03, 2012

Group buying has exploded onto the Australian market recently - Australian?s love a bargain - the premise is simple, each day hundreds or thousands of hungry consumers check their inboxes or Facebook Account to find out what their ?Daily Deals? are.

On any given day, businesses are given the opportunity to promote their business by putting out an incredible offer to the deal website?s subscribers. The specials are timed to create urgency and the deal only goes live once a predetermined number of customers buy.

The Group buying concept, popularised by the market leader Groupon, has been around for some time at the national and larger metropolitan area level, typically providing deals that have a mass appeal such as Travel, Beauty and Restaurants, but local merchants who sell everyday products and services have not been given the opportunity to promote deals to their local communities using the very successful Group buying model.

As more customers are choosing to shop online, a new deal website, JustLocalDeals, due to launch in the Macarthur area in the coming weeks has been specially designed to help local businesses improve sales within their communities using online Group buying.

?We firmly believe in supporting local business and we have tailored JustLocalDeals to do exactly that,? says Martin Sheridan, founder of the new enterprise.

?I was disheartened to recently read about Camden?s Cheri Boutique which has been forced to close due to the number of people shopping elsewhere online ? it?s this type of business we believe our website can help,? says Mr Sheridan.

JustLocalDeals specialises in boosting sales for community shops and businesses ? which are missing out on the recent move towards website deal shopping due to the high costs involved.

It will offer any local business, even a one person micro-business, the opportunity to market deals to their local community ? allowing the business to concentrate on their market base, reducing advertising and marketing spend.

?We work in the same way as other deal websites in terms of providing unique and irresistible deals ? however, unlike most other deals websites who sell products with mass appeal to people with high disposable incomes, we sell everyday products and services that appeal to ordinary families. Another big difference is in our commission structure. Most deals websites take up to 50% commission on deals, forcing the merchant to take a loss. We only take a low flat-rate commission, as little as $ 1, putting profit back into the hands of local businesses.? says Martin.

JustLocalDeals is fully integrated with the most popular social networking platforms, such as Facebook and Twitter, which enables customers to easily spread the word about deals that they or their friends may be interested in - building a loyal customer base for business and potentially doubling or trebling a local business? outreach.

?We carefully select each distribution list for every deal ? ensuring it?s appropriately targeted to the local community and right audience via email and social media.?

?Ultimately it gives these small and community-driven businesses the opportunity to embrace the internet and social media platforms as a sales tool at a low cost,? says Mr Sheridan.

Compared to most other deals websites that take full control of the elements of a deal, JustLocalDeals puts the ownership back in the business? hands letting the client take control of what they want to offer and how many vouchers they are willing to sell.

?It?s completely free to create a deal ? meaning no risk which is really important for businesses, especially small, local enterprises that cannot afford large advertising and marketing campaigns.

?As we want to think local and stay local, we?ll also be adding a function to the website where customers can donate to worthy local charities and groups when making their purchase.

?We keep local money circulating in local business areas ? ultimately creating more prosperous communities,? says Mr Sheridan.

JustLocalDeals is due to launch in September. Visit http://www.justlocaldeals.com.au to find out more.

The Center of Everything

A dazzling debut in the tradition of Jane Hamilton and Mona Simpson. In Laura Moriarty's extraordinary first novel, a young girl tries to make sense of an unruly world spinning around her. Growing up with a single mother who is chronically out of work and dating a married man, 10-year old Evelyn Bucknow learns early how to fend for herself. Offering an affecting portrayal of a troubled mother/daughter relationship, one in which the daughter is very often expected to play the role of the adult, the novel also gives readers a searing rendering of the claustrophobia of small town midwestern life, as seen through the eyes of a teenage girl. Evelyn must come to terms with the heartbreaking lesson of first love -- that not all loves are meant to be and determine who she is and who she wants to be. Stuck in the middle of Kansas, between best friends, and in the midst of her mother's love, Evelyn finds herself . . .in The Center of Everything. Since earning her M.A. from the University of Kansas, Laura Moriarty won the George Bennet Fellowship for Creative Writing at Phillips Exeter Academy. This is her first novel. She's at work on her next novel and lives in Portland, Maine. EXCERPT: I look out my window, down at the yellow rectangles whizzing under us in the middle of the highway. There is nothing but fields of wheat on each side of the road, their feathery tops swirling in the heat. Last year, Ms. Fairchild read some of "My Antonia" to us. She said she wanted us to see Kansas and Nebraska the way it is in the book, beautiful, a breadbasket that feeds many people. She said Kansas is beautiful if you look at it the right way, and that weshouldn't believe anything other people try to say about it. "The abundance of it," she said, spreading her arms in her Wednesday dress, as if she were holding something large. I like living in Kansas, not just because of the wheat, but because it's right in the center. If you


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